Fresh Brew Productions is a US-based film production company. The client approached me with the goal of designing a logo that could communicate the relationship between the company owner, the film industry, and coffee—emphasizing the long hours spent developing movies. They wanted something that maintained a unique visual identity with a stylized graphic as the staple of the brand but with a more minimalistic approach, closer to A24 than Lionsgate.

I solved this by identifying key items that have been heavily associated as marketable icons over the past decade—elements that anyone could connect with. Rather than opting for a looser concept like A24's logo, I merged these images into their most simple visual format and chose two typefaces that best embodied the identity of both coffee and film, with a distinct font for each.

 Illustrator and Photoshop were used throughout the production of this project