Brand Strategy: Whole Supp

INSIGHT Whole Supp is a meal shake brand – they had an existing, strong visual identity and a product that people genuinely love. However, there was no singular, strong message that was memorable and set the brand apart. This lack of clarity around why customers should choose Whole Supp over other brands meant competitor brands held the majority of the market share.

IDEA After identifying an increasing trend for health-conscious consumers to mimic the routines and rituals of professional athletes I felt that Whole Supp should position themselves as a performance brand. The brand strategy built on why and how Whole Supp should make this shift.

MY ROLE Brand Strategy Brand Consultant Social Media Strategy Tone of Voice

CLIENT TESTIMONIAL I am thrilled to recommend Anna, our exceptional Brand and Social Media Strategist at Whole Supp. Anna's creativity and strategic mindset brought our brand to life, resulting in a much clear direction. Anna's ability to connect with our audience and craft compelling content is truly remarkable. Beyond her professional skills, Anna is a joy to work with—always positive, collaborative, and inspiring.