The project's primary objective is to strategically plan, produce, and successfully launch an online course in collaboration with the founder and practitioner who possesses expertise in the course topic. This entails formulating a comprehensive strategy for course development, overseeing the production of high-quality marketing materials, and executing a successful launch campaign to maximize the course's impact and reach.

Oli Gardner Co-Founder of Unbounce Product/Course Niche: Landing Page & Sales Page Optimisation

Project Overview: Provide a brief summary of the online course project, outlining the goals and objectives.

Stakeholder Identification: Identify and list key stakeholders involved in the project, such as the course creator, marketing team, and technical support.

Target Audience Analysis: Conduct a thorough analysis of the target audience, including demographics, learning preferences, and challenges they may face.

Competitor Analysis: Research and analyze competitors in the online course market to identify unique selling points and areas for differentiation.

Strategic Planning: Outline the strategy for course development, including content structure, delivery methods, and any unique features.

Content Development: Detail the process for creating course content, specifying the types of media (videos, written materials, actionable workbooks, quizzes) and any external resources required.

Technology Requirements: Specify the technical requirements for the course platform, including any integrations with third-party tools.

Marketing Strategy: Develop a comprehensive marketing strategy, outlining channels, tactics, and a timeline for promotional activities.

Launch Plan: Provide a detailed plan for the course launch, including pre-launch activities, launch day logistics, and post-launch follow-up.

Prepare Marketing and Launch Promotion Assets: Create compelling materials, such as webinar, sales pages, lead magnet, and email sequences, to effectively market and launch the online course, ensuring a strong and engaging promotional campaign.

Budget and Resource Allocation: Outline the budget for the project, including expenses for content creation, marketing, and any technology or tools needed.

Timeline: Create a project timeline with key milestones, deadlines, and dependencies.

Quality Assurance: Define the quality assurance process for course content, ensuring accuracy, relevance, and effectiveness.

Feedback Mechanisms: Implement feedback mechanisms for both the course content and the overall user experience, allowing for continuous improvement.

Monitoring and Analytics: Set up tools and processes for monitoring course performance and collecting analytics data to assess the success of the project.

Training and Support: Develop a plan for training instructors (if applicable) and providing support to learners during and after the course.

Instructor Partnership: Develop a detailed agreement covering roles, compensation, and expectations. Create onboarding documents for seamless integration into course development.

Referral Partnership Program: Create a referral program, engaging both instructors and affiliates. Develop partnership agreements and promotional assets for consistent course promotion. Ensure marketing materials cater to both instructors and affiliate marketers.

Survey questionnaire

Pre-sell strategy and promotional assets

Product development plan

Marketing plan

Launch plan

Lead magnet strategy and creation

Funnel strategy and creation

Webinar strategy and creation

Landing pages for free webinar and lead magnet assets (e.g., workbooks, free mini-lessons)

Sales page for main offer

Check-out page

Upsell page

Webinar invite email sequence

Post-webinar sales email sequence (automated)

Pre-launch lead-generating email sequence

Launch sales email sequence

Social media creatives

Securing podcast interviews for course instructors to promote course launch

Promotional assets for referral partners such as bloggers, affiliate marketers, SaaS, among others.