I created this logo for a longtime friend at that start of the pandemic. she was just starting up her business. She wanted me to create a logo that was simple yet fitting with her. she is a very simple and laid-back person. Knowing her I Chose a simple yet fun font to create a welcoming vibe and aesthetic when customers would see her logo and ads.
Approaching this project or any project I try and gather as much information of the person or business before starting the creating process. With personally knowing her made this part easier. Normally I ask a few important questions before creating once i start the creating process i come up with two designs for the customers to pick and review. Sometime the two images are combined together. i do this to make sure my customers feel like they are heard and feel included in the process.