Kairos 126

Full project of logo design and brand identity of Kairos superyacht

The kairos logo was born from the need to recall the Greek style which served as inspiration for the design of the motor superyacht.

The style is minimal and modern and recalls the classic Ionic column which integrates the name of the vessel in the capital.

Kapferer's prism is a brand construction and analysis model that has been used as a point of reference for the study and development of the entire coordinated image.

Below are a series of mockups generated from the study and design of the website, brochure and poster