Landing Page Redesign for Jaspi – From Technical to Human

Jaspi is an AI‑powered hiring assistant that helps teams find their next hire in hours, not weeks. In the original marketing site, the product was powerful, but the story was hidden behind dense layouts and technical language, making it harder for new users to quickly understand what Jaspi actually does.

For this redesign, the goal was simple: make Jaspi feel more human, clear, and approachable. I restructured the homepage around a straightforward narrative – what Jaspi is, how it works, and why it is different – while simplifying the visual language with more white space, fewer distractions, and a tighter color system.

On the content side, I replaced rigid, technical phrases with warmer, conversational copy that speaks directly to founders and hiring managers. Sections like feature blocks, comparison tables, and FAQs were rewritten to answer real user questions first, then introduce the AI magic behind the scenes. This helps visitors see the value before they see the technology.

Visually, the new design leans into a cleaner layout, softer gradients, and clearer typography hierarchy so each section has a single, obvious takeaway. Cards, pricing, and testimonials were redesigned to be easier to scan, especially on smaller screens, making the overall experience faster to understand and more trustworthy.

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