When Matt Boam the owner of Print 4 and I sat down to discuss how to approach this project, I realised that not only do they need to create a report to showcase the company’s contributions towards the SDG goals but that it needed a set of new strong visuals to express the company’s characteristics of being bold and genuine with a witty sense of humour.

For an SME, it has high aspirations and I wanted the report to reflect their quality and innovation in the printing and packaging industry. Matt was more than willing to head in this direction and I was able to add oomph to the report and go beyond his expectations.