Digital Content Strategy for Hide Headphones

ABOUT THE BRAND: Hide is a headphone brand that produces stylish headphones with superior sound quality. These are very comfortable for use. The brand already has its presence across the traditional markets of Jaipur and Indore and is generating many sales. Now, it is targeting the establishment of its market in the metro cities as well as creating a platform in the digital market. Priced at Rs. 2999+, the brand mainly targets consumers in the age group of 25 to 34. Also, if you are someone who loves to party and has a fetish for high bass music, this is just the right pick for you. In addition, this brand offers tough competition to the renowned brands, Skull Candy and JMB.

Hello Sir/Madam,

I have carefully gone through the key features and characteristics of the brand and what milestones it is targeting to reach in the digital market. Considering all the requirements of the brand as well as the expectations from me as a content writer for your brand, I have created a step-by-step proposal to increase its online presence. Kindly, have a look at the pointers below:

1. To launch the brand in the digital market, we will create a website for the brand, where customers can have a look at the headphones and buy directly from there.

2. We can create social media pages for the brand on Facebook, Instagram, and LinkedIn.

3. We can also sell the products through Amazon or Flipkart, as these are widely used e-commerce stores.

4. As a content writer, I will be writing articles and content for your website and posts over social media.

The tone of the content will be casual, fun, and friendly.

We will keep the theme fun by adding bright and bold colours in the posts, blogs, and logos, like red, blue, and yellow.

• I will write 3 articles per month for the website.

• I will write content for 3 posts and 2 reels per month for the Instagram and Facebook pages.

• Collaborate with influencers to promote the headphone brand via their social media page.

• Topic 1: HIDE- The new age headphones.

Description: In this article, we will explore the various characteristics of HIDE headphones, what makes them stand out, and why customers should consider buying them.

• Topic 2: Best headphones in 2023 for all the music lovers.

Description: In this article, we will discuss some of the best headphones in the Indian market, including HIDE headphones, and discuss why they should be one of the best picks for any music lover.

• Post 1: There will be one post with the headphone and its features written on the picture itself as on-screen text.

• Post 2: The second post will be a collaboration post with an influencer, where the influencer will be promoting the headphone brand.

• Reel 1: “Wanna party at home? Try HIDE Headphones”.

Description: This reel will portray how, after wearing the headphones and turning on the music, you automatically feel that you are inside a nightclub.

• Reel 2: “HIDE Headphones- The perfect travel partner”.

Description: This reel will portray how you cannot miss out on the HIDE headphones while packing for your travel, as it is the perfect partner to make you feel relieved by its music during the journey.

I have written content for 1 article for the website, 1 post and 1 reel for social media.

Are you a music enthusiast? Do you love listening to high-quality music? If yes, then you would want to invest in a good pair of headphones that will offer some top-notch music quality and sheer comfort to your ears. Talking about good quality headphones in the market, I bring to you an amazing headphone- HIDE headphones.

With its dynamic features and stylish design, HIDE headphones can be the right pick for you. With loud and clear sound quality, the headphones are extremely comfortable for your ears. So, if you love to party and feel the groove in your ears, these are the best-suited headphones for you. While the brand has already performed remarkably well in the traditional market, we have now launched it in the digital market, making it more accessible to people throughout the country.

With retail stores in Jaipur and Indore, we plan to launch new stores in Delhi, Kolkata, Mumbai, Pune, Chennai, and Bengaluru. Simultaneously, we are now available on Amazon and Flipkart, or you can directly purchase from our website www.hideheadphones.in and avail yourself of a lot of exciting offers. Flamboyant and sturdy design, amazing sound with low distortion and utmost clarity, and sheer convenience to wear are some of the qualities that make it stand out from its competitors, such as Skull Candy and JMB, whilst making it the perfect new-age headphones. So, hurry up and buy this amazing headphone for the most thrilling music experience.

It will be a post with two slides, one slide with the picture of the headphones and another slide mentioning the features of the headphones.

Caption: With its stunning design and dynamic sound quality, this headphone is an absolute stunner and just the right choice for die-hard music lovers. So why wait? Grab a pair of these amazing headphones right now at www.hideheadphones.in. We are also available on Amazon and Flipkart.

Slide 1: A picture of the headphones with a red background and a heading written on the picture, “HIDE”.

Slide 2: Stylish headphones with loud and clear sound quality.

Very comfortable for use.

Ideal for party-oriented people.

Ideal for people in the age group 25-34.

Price: 2999+

Scene 1: A man is going out on a work trip, and so, he packs his suitcase with all the essentials required while travelling.

Scene 2: He takes a cab to go to the airport. When he takes out his cellphone to listen to music, he realises that he left his headphones at home. He then tells the cab driver to take him back to his pickup location.

Scene 3: While reaching back home, his wife hands over the HIDE headphone to him. With a smiling face, he tells his wife, “The trip would have been incomplete without this”.

Scene 4: (Inside the flight) He is wearing the headphones, listening to music, and looking at the clouds outside while enjoying his journey.

Narrator: In the background of scene 4, the narrator can be heard saying, “HIDE Headphones- The perfect travel partner.”