The SCADpro collaboration with BMW Germany involved a multidisciplinary team of 20 students and focused on designing an Emotional AI Virtual Assistant to facilitate communication and collaboration across teams. The project brought together students across service design, UX, design management, environment design, and motion design to explore how an AI-powered assistant could support BMW stakeholders across design, engineering, production planning, and decision-making throughout the car development process.

As Motion Design Lead and Co-Art Director for this 10-week project, I contributed to the early ideation and visual development of the assistant and was responsible for creating the final vision video. I brought together the work developed across the team to communicate the concept, interactions, and experience through motion. I also presented our vision and final video to the BMW team, communicating the concept and demonstrating how the assistant could enhance stakeholder experiences and workflows.