Content Strategy for an FMCG Brand

During my time working with a creative digital agency, I created the social media content strategy for the announcement of Tom Tom's new ambassadors (Teni & Phyno), as well as the launch of the "Power of Cool" campaign.

Brief: Create brand appeal among a younger target demographic.

Approach: To leverage music as a point of interest and influence, using the newly signed influencers.

To achieve TOMA by triggering brand association with moments of motivation and ambition.