Grey Capital Website Redesign

Grey Capital needed a digital presence that matched its ambition: a $1.2B investment firm that has backed over 500 founders, helped raise $900M+ in startup capital, and operates across venture, private equity, and asset management — all with a distinctly bold, founder-obsessed philosophy.

The previous website, while functional, blended into the sea of sterile finance sites. It buried the firm’s impressive numbers, felt slow and impersonal, and wasn’t driving meaningful inbound conversations with founders or limited partners. We partnered with the Grey Capital team to redesign and relaunch a site in Framer that finally looks, feels, and performs like the conviction-driven firm they are.