Comprehensive Marketing Strategy for ANDRU Living
Chidera Obialor
Developed a comprehensive marketing strategy for ANDRU Living, a Nigerian luxury and sustainable home & lifestyle brand, focusing on storytelling, digital visibility, and high-end market positioning.
Key Deliverables:
Designed a multi-channel marketing plan (social media, retail, e-commerce, marketplace).
Conducted market research on Nigeria’s home & lifestyle and sustainable luxury sectors.
Defined a detailed budget allocation and optimization framework.
Created a collaboration strategy featuring influencers, architects, and luxury spaces.
Developed expected results and KPI measurement systems for campaign evaluation.
Results & Highlights:
Built a clear brand vision integrating sustainability and luxury.
Established strategic recommendations for ROI-driven execution.
Enhanced brand storytelling through the “Two Throne” cultural narrative.
Like this project
Posted Oct 27, 2025
Developed a comprehensive marketing strategy for ANDRU Living focusing on storytelling, digital visibility, and high-end market positioning.
