B.M.W | Visual Identity Redesign
Brand Designer
Brand Strategist
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Figma
Automotive
BMW: Driven by Innovation, Defined by Luxury
BMW's redesign should focus on reinforcing its reputation as a premium, forward-thinking automotive brand. The visual identity would combine sleek, modern elements with a nod to its rich legacy of performance and elegance. The design should capture the brand's commitment to cutting-edge technology and refined craftsmanship, while embodying the exhilaration of the driving experience. The revised logo and identity should evoke sophistication, dynamism, and a sense of premium quality.
For BMW's redesign, the brand could embrace a sleek, custom font that reflects its dynamic performance and innovative engineering. Imagery could include subtle, sophisticated elements that evoke speed, power, and elegance, while still conveying the craftsmanship and premium nature of the brand. The design should speak to the thrill of the driving experience, with each element harmonizing to reflect the brand's legacy and future vision.
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Posted Jan 22, 2025
I worked on creating a refined and dynamic visual identity for BMW that emphasizes the brand's luxury, innovation, and performance. This included designing a
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Brand Designer
Brand Strategist
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Figma
Automotive
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