During my exciting tenure at Groupe Matelsom SA, I played a crucial role in driving the online presence of four shopping websites: Matelsom.com, Camif.fr, Meubles.com, and Authentica.fr. My array of responsibilities included analytics, search engine optimization, online advertising, and social media management.
Key Responsibilities
Analytics: I skillfully analyzed website data using Google Analytics, helping to optimize website performance and drive success for the company's online stores.
SEO: I employed both on-site and off-site SEO strategies to ensure that our websites ranked highly in search engine results, driving organic traffic and increasing visibility.
SEA: My expertise in Google AdWords and affiliation marketing enabled me to create and manage effective online advertising campaigns, boosting sales and brand awareness.
Price Comparators: I was responsible for setting up sales on various price comparison platforms, maximizing exposure and competitiveness for our products.
Social Media: Utilizing platforms such as Facebook, Twitter, Google+, ScoopIt, and company blogs, I engaged with our audience and enhanced the company's online presence.
Technical Expertise
Business Software: Generix, Magento
Office Software: Google Suite, Office Suite
Social Media: Hootsuite, WordPress
Company Information
Groupe Matelsom SA was a leading e-commerce company specializing in home furnishings and décor. With a focus on four distinct websites, the company provided a comprehensive range of products and services to customers in search of stylish and high-quality home solutions.
During my exciting tenure at Groupe Matelsom, my array of responsibilities included analytics, search engine optimization, online advertising, and social media.