Casa Radica — Redefining a Luxury Italian Furniture House
Dominik Kotris
Tasked with disrupting the established Italian luxury furniture market, I transformed my client from an underdog to a formidable contender. A radical rebrand, meticulously refined UX, and an immersive, interactive catalog strategically siphoned sales from industry giants, cultivating a premium digital experience that captivated high-value clientele.
I provided creative direction for the website rebrand, encompassing logo design, art direction, and interactive catalog experience. I executed the complete digital experience process, from information architecture to customer journey.
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Posted May 1, 2025
Led a full Rebrand and Digital Experience that positioned my client as a strong competitor in the Italian luxury furniture market.
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