Founders fans were forever asking us where they could find our beers on tap and on the shelves of retail stores — we wanted to give them the tools to get the answer themselves, thus making it more straightforward for them to purchase our products! I came up with the idea for this app while on the marketing team and Founders and worked with a local development team to bring it to life. It was a first in the craft beer industry and was considered cutting-edge technology at the time.