Athlytic is a platform designed to connect brands with college athlete influencers to create authentic and engaging social media campaigns. The app facilitates branded challenges and partnerships, allowing athletes to earn money based on the popularity of their content rather than their follower count. For brands, Athlytic offers a way to reach the Gen Z demographic through genuine and impactful marketing strategies by leveraging the influence of college athletes.
The platform has successfully executed campaigns with notable brands, such as Spikeball, achieving significant reach and engagement. For instance, Spikeball's campaign with Athlytic involved college athletes who posted engaging content on social media, resulting in over 500,000 impressions and a 12% engagement rate, far exceeding the industry average (Athlytic) (Athlytic).
For more details, you can visit their official website at Athlytic.io.
