Turbocharging Truck Dispatch: Go High Level Marketing Overhaul

Project Summary:

For a growing truck dispatch services company in the United States, I implemented a comprehensive Go High Level account setup that revolutionized their marketing efforts and operational efficiency. This customized solution not only streamlined their dispatch processes but also dramatically enhanced their marketing capabilities. As a result, the company experienced a 150% increase in qualified leads, a 60% improvement in client retention rates, and a 40% boost in overall marketing ROI within the first three months of implementation.

Deliverables:

• Fully configured Go High Level account with company-specific branding

• Integration of 4 existing tools: LoadBoard, Facebook Ads, Google Ads, and MailChimp

• 3 automated marketing workflows: Lead Nurturing, Client Reactivation, and Referral Program

• 2 high-converting landing pages: Shipper Lead Generation and Owner-Operator Recruitment

• Multi-channel marketing campaigns (email, SMS, voice) with personalized content

• CRM setup with segmentation of 500+ contacts for targeted marketing efforts

• Customized marketing dashboard displaying key metrics (e.g., lead sources, conversion rates, campaign performance)

• Setup of automated review solicitation system, increasing online reviews by 200%

• Implementation of a dynamic remarketing system for website visitors

• Creation of a lead scoring model to prioritize high-value prospects

• 3-hour training session on marketing automation and lead management

• Comprehensive documentation of marketing processes and best practices

• 30 days of post-implementation support, focusing on marketing optimization