For a client looking to launch their e-commerce business, I developed the entire Nasty Gal website using WordPress with a custom-built theme. The project involved creating a fully functional, responsive online store tailored to the client’s branding and specific needs. I implemented advanced e-commerce features, including dynamic product catalogs, shopping cart, secure payment gateways, and user account management. The custom theme provided a unique design, ensuring the site was not only visually appealing but also fast, SEO-friendly, and easy to manage. This helped the client establish a professional online presence in the competitive fashion industry.