The intent of this pitch was to help create more engaging content for small to medium sized local businesses. By bringing their existing mascot to life on their socials. With over 400 million views on my Verified GIPHY account, I thought that animating and bringing these animated mascots into GIPHY could help these brands liven up their online presence. According to statistics, brands with mascots, especially animated mascots help increase brand recognition, sales, and create more loyal customers. An example of one successful company that is already doing this is Duolingo, and of course some other companies that have been around for decades are McDonalds, Geico, Pillsbury, and M&M's.