LUPINE

THE CHALLENGE

The challenge for this project was to convey the contemporary feel of the products and help the business stand apart from the other studios.

THE PROCESS

For this project, I took notes on what really stood out to me from the brief. For the identity we wanted something modern and minimal without it being cold and unapproachable. For the ecommerce site, I made sure to apply best practices for a high converting site.

THE OUTCOME

For this identity, we decided to use black and white for the color palette which would play the perfect backdrop for all the colorful ceramic products.