Email is wildly underrated. When someone gives you their ema...

Email is wildly underrated.

When someone gives you their email, intent is already there, whether it's in-the-moment curiosity or ongoing interest. But here's where most brands miss: they treat email like performance marketing instead of brand building.

I designed three email flows that prioritize retention over reaction:

Welcome Flow: Setting brand tone from day one. Not "here's 10% off" but "here's who we are and why you'll want to stay."

Abandoned Cart: "Still in your bag?" A gentle reminder that acknowledges the pause and makes returning feel natural, not pressured.

Win-Back: "Your style, your shade" re-engagement that reminds them why they came, not why they left.

Each flow uses storytelling to build habits. Less hype, more connection. More reasons to stay.