Durgesh M
Achieved an impressive 84.85% organic traffic
In 2020, PrepForTech, which teaches competitive programming online, had a tough time getting students organically via google. In the crowded online course scene, PrepForTech struggled to stand out, and this hurt their overall position in the industry.
Initial Organic Traffic: Starting from scratch, PrepForTech encountered the hurdle of establishing organic traffic on its newly launched website.
Intense Market Competition: The market is saturated with 10-20 competitors all vying for the top position, creating a highly competitive landscape for PrepForTech.
Organic Lead Generation: Striving to capture organic leads, PrepForTech aimed to stand out amid tough competition through targeted keywords and strategic digital marketing efforts.
Conducted extensive Keyword Research: I have identified and incorporated high-performing keywords relevant to PrepForTech's offerings and target audience. Comprehensive Competition Research: Analysed competitors to understand content gaps and opportunities, ensuring PrepForTech's content stands out.
Structured Interlinking Strategy: Developed a systematic interlinking plan to enhance the connectivity between different pages, improving overall website navigation and user experience. On-Page Optimizations: Implemented SEO best practices, including title tags, meta descriptions, and header tags, to ensure each page is optimally indexed by search engines.
Diversified Link Sources: Acquired backlinks from a variety of reputable sources related to PrepForTech's business niche, contributing to a well-rounded and authoritative online presence. Anchor Text Optimization: Ensured anchor texts in the acquired backlinks were strategically chosen to align with target keywords, enhancing the relevance and authority of the links.
Implemented a Content Calendar: Established a schedule for regular content updates to keep the website dynamic and relevant, signalling to search engines that the site is actively maintained. Fresh and Engaging Content: Produced and published new content regularly, catering to the evolving needs of the audience and aligning with current industry trends.
Conducted Regular Audits: Performed routine technical SEO audits to identify and rectify any website issues affecting search engine performance.Mobile Optimization: Ensured the website is optimally configured for mobile users, as mobile-friendliness is a crucial factor in search engine rankings.
Installed Analytics Tools: Set up robust analytics tools to monitor website performance, user behaviour, and keyword rankings.Regular Reporting: Provided regular reports on SEO metrics, allowing PrepForTech to track progress and make informed decisions for continuous improvement.
This holistic approach aimed to not only increase keyword rankings but also to create a sustainable and authoritative online presence for PrepForTech in a highly competitive market.
Our strategic focus on enhancing online visibility has yielded significant results in keyword performance: