Edtech SEO Case Study - Prep for Tech

Digital Marketer

SEO Specialist

Business Analyst

CMS

SEMrush

SEO

Achieved an impressive 84.85% organic traffic

Gained 88.46% new users

Problem:

In 2020, PrepForTech, which teaches competitive programming online, had a tough time getting students organically via google. In the crowded online course scene, PrepForTech struggled to stand out, and this hurt their overall position in the industry.

Initial Organic Traffic: Starting from scratch, PrepForTech encountered the hurdle of establishing organic traffic on its newly launched website.

Intense Market Competition: The market is saturated with 10-20 competitors all vying for the top position, creating a highly competitive landscape for PrepForTech.

Organic Lead Generation: Striving to capture organic leads, PrepForTech aimed to stand out amid tough competition through targeted keywords and strategic digital marketing efforts.

Solution:

Content Enhancement:

Conducted extensive Keyword Research: I have identified and incorporated high-performing keywords relevant to PrepForTech's offerings and target audience. Comprehensive Competition Research: Analysed competitors to understand content gaps and opportunities, ensuring PrepForTech's content stands out.

Intensive Interlinking and On-Page Optimization:

Structured Interlinking Strategy: Developed a systematic interlinking plan to enhance the connectivity between different pages, improving overall website navigation and user experience. On-Page Optimizations: Implemented SEO best practices, including title tags, meta descriptions, and header tags, to ensure each page is optimally indexed by search engines.

Strategic Link Building:

Diversified Link Sources: Acquired backlinks from a variety of reputable sources related to PrepForTech's business niche, contributing to a well-rounded and authoritative online presence. Anchor Text Optimization: Ensured anchor texts in the acquired backlinks were strategically chosen to align with target keywords, enhancing the relevance and authority of the links.

Regular Content Updates:

Implemented a Content Calendar: Established a schedule for regular content updates to keep the website dynamic and relevant, signalling to search engines that the site is actively maintained. Fresh and Engaging Content: Produced and published new content regularly, catering to the evolving needs of the audience and aligning with current industry trends.

Technical SEO Audits:

Conducted Regular Audits: Performed routine technical SEO audits to identify and rectify any website issues affecting search engine performance.Mobile Optimization: Ensured the website is optimally configured for mobile users, as mobile-friendliness is a crucial factor in search engine rankings.

Monitoring and Analytics:

Installed Analytics Tools: Set up robust analytics tools to monitor website performance, user behaviour, and keyword rankings.Regular Reporting: Provided regular reports on SEO metrics, allowing PrepForTech to track progress and make informed decisions for continuous improvement.

This holistic approach aimed to not only increase keyword rankings but also to create a sustainable and authoritative online presence for PrepForTech in a highly competitive market.

Results:

Our strategic focus on enhancing online visibility has yielded significant results in keyword performance:

Impressions for over 350 business-related keywords have increased, marking a remarkable increase from 78 impressions last month.

Google organic traffic has increased significantly, with users up by 84.85%, unique users by 88.46%, and sessions by an impressive 141.94%.

Similarly, Bing organic traffic has experienced an exponential surge, witnessing a remarkable 3,700.00% increase in both users and unique users.

Notably, our SEO efforts have secured top rankings for 76 business keywords within the top 100, a substantial improvement from the previous month's 6 keywords.

Furthermore, we've achieved outstanding positions with:

2 keywords in the top 3

10 in the top 10, and

28 in the top 20 rankings That's how I helped prepfortech with my team few years back for getting organic traffic on their website. Read next case study on how I outranked amazon in german market