Period Promise Campaign: Eradicating Period Poverty

I recently collaborated with United Way BC to develop materials for their Period Promise campaign. This campaign aims to educate British Columbians about period poverty and to encourage monetary and menstrual product donations throughout the campaign month.

I worked with UWBC communications, marketing, and design staff from various locations across the province to build on previous year’s content, research, and information to develop a unique angle for the 2024 campaign materials. I integrated seamlessly with their team to provide a news release, blogs posts, and social media captions using their brand guidelines and voice.