For the festival's identity, everything revolved around the perspective of each of the directors. Posters were created, a general one and three more dedicated to each director, with the schedule of days and times when each film would be shown. A brochure was produced, containing biographies of the directors, the titles, synopses and technical sheets of the films, as well as information on the time, date and place of the screenings. In addition, the brochure included stills from the films. A leaflet was also developed that consolidated all the information about the Porto Film Festival on a single sheet, making it easier to access and read.