Kajabi Education Website & Online Course Platform
Michael Tewogbade
Kajabi Education Website & Online Course Platform
Project Overview
This project focused on designing a modern, engaging Kajabi website for an online education and course platform.
The goal was to create a digital experience that would make educational programs easy to discover while presenting the institution as credible, modern, and student-focused.
Beyond the public-facing website, the experience was structured around the broader online learning journey, connecting program discovery, course information, enrollment, and student learning into a cohesive digital experience.
What the Client Wanted
The client wanted a professional education platform that could showcase its programs while creating a more engaging experience for prospective and existing students.
The main objectives were to:
Build a modern education-focused website
Present courses and academic programs clearly
Create a strong and credible institutional presence
Make it easy for visitors to discover programs
Highlight the student experience
Showcase faculties, schools, and learning opportunities
Create clear pathways toward enrollment
Provide a structured online learning experience
Make the platform easy to navigate
Create a scalable foundation for additional courses and programs
Ensure the experience works beautifully across devices
The client wanted the website to feel more like a modern digital learning brand than a traditional academic website.
The Challenge
Educational websites can quickly become content-heavy.
With multiple programs, faculties, student resources, campus information, and learning opportunities, visitors can easily become overwhelmed.
The main challenge was therefore to organize a large amount of educational information without making the experience feel complicated.
The website needed to answer several questions quickly:
What can I study?
Which program is right for me?
What will I learn?
What is the student experience like?
Why should I choose this institution?
How do I get started?
The solution required a strong information architecture combined with a visually engaging interface.
The Solution
I designed the experience around the student journey, rather than simply creating a collection of academic pages.
The journey was structured around:
Discover → Explore → Compare → Decide → Enroll → Learn
This allowed every major section of the website to serve a specific purpose.
Homepage Experience
The homepage was designed to immediately communicate the platform's educational value.
The hero section uses a strong headline:
Transformative Education, Endless Opportunities.
This was supported by a clear CTA and imagery that communicates the student experience.
Below the hero, the page introduces key educational pathways such as:
Diverse Learning Community
Career Development Support
Strong Alumni Network
This creates an immediate connection between education and student outcomes.
Program Discovery
A major focus of the design was making academic programs easy to discover.
Programs were organized into visually distinct categories such as:
Master's Degree Programs
Bachelor's Degree Programs
Associate's Degree Programs
Each program category uses imagery, short descriptions, and a clear action button.
This creates a simple browse → understand → explore experience instead of forcing visitors through long blocks of information.
Academic & Student Experience
The website was also designed to communicate that education extends beyond the course itself.
Sections such as:
Campus Life & Community
Academic Excellence
Faculties & Schools
helped present the institution as a complete educational ecosystem.
The visual storytelling combines student photography with concise messaging to communicate the culture and experience behind the programs.
Course & Learning Experience
For the Kajabi implementation, the public website was designed to connect naturally with the learning environment.
The intended journey was:
Website → Program → Course → Enrollment → Student Dashboard → Lessons → Completion
The course environment could then organize educational content into structured modules and lessons. Kajabi supports course content such as video, audio, written material, downloadable resources, quizzes, and modular curriculum structures.
This creates a much smoother transition between marketing the education and actually delivering it.
Conversion Strategy
The website wasn't designed simply to provide information.
Strategic CTAs were incorporated throughout the experience to guide visitors toward the next step.
Examples include:
Discover More
Apply Now
Explore Programs
Learn More
Get Started
The CTA strategy was designed around visitor intent.
Someone exploring the institution could learn more, while someone ready to take action could move directly toward an application or enrollment journey.
Kajabi Funnel Structure
The website can be connected to a structured Kajabi funnel:
Awareness
Website / Social / Search
↓
Program Discovery
Program Landing Page
↓
Lead Capture
Application / Information Request / Lead Magnet
↓
Nurturing
Automated Email Sequence
↓
Conversion
Course / Program Offer
↓
Enrollment
Checkout
↓
Learning
Kajabi Course
↓
Engagement
Student Communication & Follow-Up
Kajabi supports landing pages, funnel pages, email campaigns, offers, and automation within the same ecosystem.
Course Structure
The course experience was planned around a clear modular structure.
A typical learning path could include:
Program
→ Module 01
→ Module 02
→ Module 03
→ Module 04
→ Assessment
→ Completion
This makes it easier for students to understand where they are in their learning journey and what comes next.
Kajabi's course structure supports modules, submodules, lessons, quizzes, downloadable resources, and other learning components.
Student Experience
The student-facing experience was designed around simplicity.
The goal was to ensure students could quickly:
Access their courses
Find lessons
Navigate modules
View learning resources
Track their progress
Complete assessments
Continue where they left off
The visual language of the learning environment was kept consistent with the main website so that the transition from prospective student → enrolled student felt seamless.
Automation
The Kajabi ecosystem was structured to support automated student communication.
Potential workflows include:
New Lead → Welcome Sequence
Program Interest → Nurture Sequence
Enrollment → Student Welcome Email
Course Purchase → Course Access
Lesson Completion → Progress Email
Quiz Completion → Next-Step Communication
Course Completion → Certificate / Follow-Up
Kajabi supports conditional automation triggered by actions such as form submissions, purchases, course progress, quiz completion, and other student activities.
Visual Design Direction
The visual direction was intentionally designed to feel modern, academic, approachable, and premium.
The design combines:
Deep navy blue
Warm coral/orange accents
Clean white space
Large editorial typography
High-quality student photography
Rounded content cards
Structured grids
Strong visual hierarchy
Minimal interface elements
Clear CTA buttons
The combination of dark blue and coral creates a strong education-focused identity without making the website feel overly corporate.
Responsive Design
The experience was designed to adapt across:
Desktop → Tablet → Mobile
Special attention was given to:
Navigation
Program cards
Typography
Image cropping
CTA placement
Content stacking
Course navigation
Mobile readability
This ensures that prospective students can explore programs and enrolled students can access learning content from any device.
My Role
Kajabi Website & Online Course Specialist
I worked across the website experience, course structure, and conversion journey.
Responsibilities included:
Kajabi website design
UX/UI design
Education website strategy
Information architecture
Program page design
Course structure
Landing page design
Funnel strategy
CTA strategy
Student journey mapping
Kajabi implementation
Automation planning
Responsive optimization
User experience refinement
Project Process
01 — Discovery
I identified the educational offering, target students, programs, business goals, and desired student journey.
02 — Information Architecture
I organized the programs, faculties, student resources, and website content into an intuitive hierarchy.
03 — UX Strategy
I mapped the journey from program discovery through enrollment and learning.
04 — Visual Design
I developed the modern academic visual direction using strong typography, student photography, structured layouts, and a distinctive blue/coral palette.
05 — Kajabi Implementation
The website and relevant course/landing-page structures were translated into Kajabi.
06 — Funnel & Automation
The enrollment journey and potential email/automation touchpoints were structured to support lead nurturing and student onboarding.
07 — Responsive Optimization
The entire experience was refined for desktop, tablet, and mobile.
08 — Testing & Refinement
The key user journeys were reviewed to ensure that visitors could easily discover programs, understand the offering, and take the next step.
The Result
The final concept created a modern digital education ecosystem that brings together the institution's brand, programs, student experience, and online learning journey.
Instead of presenting education as a collection of disconnected pages, the experience was structured around the student's journey:
Discover → Explore → Apply → Enroll → Learn → Progress
The result is a polished, scalable platform designed to make educational programs easier to discover while creating a more engaging experience for students.
Key Features
Website
Kajabi education website
Modern homepage
Program discovery
Faculties & schools
Campus/community sections
Student experience sections
About/overview content
Responsive design
Online Courses
Structured curriculum
Modules & lessons
Course resources
Student dashboard
Learning progression
Assessments
Completion experience
Funnel
Program landing pages
Lead capture
Application journey
Course sales pages
Enrollment flow
Checkout experience
Automation
Welcome sequences
Lead nurturing
Enrollment automation
Student onboarding
Course progress communication
Follow-up sequences
Project Details
Project: Kajabi Education Website & Online Course Platform
Role: Kajabi Website & Funnel Specialist
Platform: Kajabi
Industry: Education / Online Learning
Services: UX/UI Design, Kajabi Design, Course Design, Funnel Strategy, Landing Pages, Automation
Focus: Program Discovery, Enrollment & Student Experience
Deliverables: Website, Program Pages, Course Experience, Funnel & Automation Strategy
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Posted Sep 10, 2026
Designed a Kajabi website for an educational platform, focusing on a cohesive student journey.
