Digital Marketing Specialist

• Researched advertising trends to identify growth opportunities.

• Analysed competitors' pricing and product strategies.

• Managed ad placements on Google and social media platforms.

• Collaborated with copywriters to create customer-engaging content.

• Developed and maintained a content calendar.

• Published digital marketing content online and implemented successful email marketing campaigns.

• Analysed digital traffic and ROI using Google Analytics and SEO tools.

• Reported campaign performance to stakeholders and optimized campaigns to maximize ROI.

• Monitored project status and budget, brainstorming and implementing experiments and conversion tests.