Role: Website Build, Maintenance, and Management

Client: Brass & Briar Studios

Timeline: 2017 to present

Stack: Squarespace, Acuity Scheduling, Google Workspace, Breely, Squarespace Email Campaigns

I built Brass & Briar Studio’s original Squarespace website in 2017 and expanded it when the studio moved in 2023 to accommodate more artists and new piercing services.

My work pairs day to day site management with the systems that keep a busy studio humming. I maintain the public facing site, manage the appointment booking stack, compose email newsletters, and developed the digital forms and team onboarding so the team can focus on great work and a smooth visit for their clients.

To support the move and ongoing marketing, I produced on-location photo and video coverage of the studio. This included building exteriors, interior rooms and common areas, and updated team portraits. I delivered web-ready edits, so the images could serve double duty on service pages, artist profiles, Google Business, and across social media. The refreshed visuals improved clarity for first-time visitors and strengthened local search visibility.

I also run the print on demand ecommerce side of their online store. I integrate Printify, build product pages and mockups, set pricing and policies, and automate fulfillment and emails so the studio can sell branded merch and art prints with no inventory.

Online presence management: Keep pages fresh with artist profiles, services, events, FAQs, aftercare, events, online store, and collecting emails. Structure content for quick scanning and clear calls to action.

Appointment and calendar administration: Configure and maintain Acuity for multi-artist schedules, service menus, buffers, and resource allocation. Set confirmations, reminders, and policy language to reduce no shows and confusion.

Client intake and consent forms: Create and refine digital intake and service-specific consent for tattoos, piercings, permanent makeup, and tooth gems. Align forms with studio policies and compliance needs. Route submissions for easy review and storage.

New team and guest artist onboarding: Set up website profiles, availability, and calendars. Standardize bios, portfolio image specs, and booking links so new talent is live fast.

Marketing and communications: Draft and deploy announcements for events, new services, and guest artists. Coordinate homepage features, light email campaigns, and booking promos.

SEO: Consistently top 1 to 2 for “tattoo portland maine” and “piercing portland maine” and related keywords, boosting foot traffic and bookings.

Photography and video: On-location photo and video of the building, studio spaces, common areas, and team portraits before and after the move, for use across the website and social media profiles.

Ecommerce management: Set up and maintain print on demand integrations for Squarespace Commerce. Build product pages and variants, upload mockups, set shipping and tax, and automate confirmations and tracking. Coordinate samples and quality checks so items match artist work and studio branding.

Squarespace site build and later expansion during the move, including updated artist and piercer profiles, service pages, online store, and location info

Acuity implementation with categories, artist calendars, and automated email flows

Digital intake and consent form suite using Breely with simple mobile flow and clear policy language

Onboarding checklist and profile templates for employees and guest artists

Promotion blocks and announcement cadence for time-sensitive studio updates

On location photography and video of buildings and team members

Faster client check-in and fewer paper touchpoints

Clearer booking options that cut back and forth messages

Quicker onboarding for new and guest artists

Site that stays current with services, availability, and events

Visual content archive to enhance the website and for social media use

New ancillary revenue channel with no inventory risk using Printify and faster product launches with reusable templates

Website management, Squarespace, Acuity booking systems, information architecture, Breely digital forms, content design, local SEO, email marketing, photography, videography, print-on-demand ecommerce.