Sargam Burger is a cheerful burger brand. The designof the packaging is localized, jolly and welcoming. The illustration used is ofUncle Sargam (Urdu: انکل سرگم) a puppet character that first appeared in the Pakistani children's television show Kaliyan, aired on PTV in 1976.The other illustrations are also from the same show.The use of Uncle Sargam character is to recall the legendary workof our talented artist and to bring back an old memory.