AHAVA is a renowned luxury Dead Sea cosmetic company that sells high-end products worldwide. Clients of AHAVA can buy products online or visit one of the visitor centers located in Israel. Most tour guides and group tours visiting Israel pass through AHAVA's main visitor center, located in Ein Gedi, Dead Sea. Here, tourists are offered a unique opportunity to visit the factory and witness the distinctive production process that sets AHAVA apart, as well as purchase the products at a discounted price.

I was approached by the director of marketing, Ksenia, to create a thorough online presence research for the AHAVA Dead Sea Visitor Center. The problem they are facing is a need for SEO and referral marketing efforts to incorporate into their overall marketing efforts. The goal was to address lingering issues concerning the visitor center's ability to reach travelers intending or already in Israel, improve SERP presence, and find attractive 3rd party sites to work with.

My role was to conduct Digital Marketing research, define the hierarchy of needs, perform SERP research, establish the foundations of Paid and Organic campaigns, and develop a plan of action. My findings were to be presented to the CEO and Director of Marketing.

Goals/Requirements:

Although AHAVA is a globally renowned E-commerce company, the challenge required me to zoom out and see AHAVA Dead Sea Visitor Center as a wholly unique and separate entity. I conducted a marketing strategy, beginning with assembling a digital "Hierarchy Of Needs," stressing the importance of creating a dedicated website to help the brand pursue SEO and PPC marketing goals. I then researched keywords to demonstrate the presence of the AHAVA Search Engine Result Page report, including Google Maps. Finally, I added third-party site research, indicating the power of back-linking and cooperating with well-established sites like TripAdvisor, Lonely Planet, and other local sites.

Final Results Snapshot 📸

🥇 Client Review:

"I appreciate Moshe Y.'s exceptional work during his consultancy with AHAVA Israel. As the Head of Marketing and Tourism, I engaged him for PPC marketing and SEO strategy. Moshe's research and insights significantly boosted our online presence, leading to a 40% increase in SERP visibility. His expertise in crafting targeted Google Ads campaigns resulted in a 25% surge in website traffic in the first quarter. Additionally, his collaborative efforts with third-party websites led to a valuable 20% rise in tourist visits. I highly recommend Moshe Yuval for his professionalism and expertise, crucial in achieving tangible results for AHAVA Israel. Thank you for your great work!"