"Posting again because AYANDA DUMA

"Posting again because AYANDA DUMA man 🔥 When Ayanda directs a film, you feel it low down, in the marrow. Recently named a quadruple threat by ididthat.co - Ayanda brought her instinct, softness and precision to two TV spots for @bramleycosmetics - and even made the music, under her duvet. Creative by MeowMeowWoof in collaboration with @Brandrightza. This is the first ad. Bramley has lived in African homes since 2005. So this couldn’t be an “idea” of a woman. Our creative approach was simple (it always is): Celebrate softness in a country that can be hard to stay soft in. Ayanda shot this without tropes. Without a borrowed lens (she doesn’t need one). Just South African women, reflected from the inside." - Meow Meow Woof Agency