In addition to blog and copy writing, I have worked as a brand and business consultant both during studies and in a professional context.
This worked has helped small-to-medium enterprises determine target-markets, establish market trends and draw cross-comparison analysis with industry competitors.
Example visualisation of competitor cross-analysis
In addition to identifying key strengths and disadvantages of a given product, service or brand, I've helped organisations determine areas of brand improvement and distinguish their offering from others in the market.
