Grab n Run - Brand Identity Design



About:

At Grab n Run, the brand identity is meticulously crafted to resonate with the concept of quick, convenient food service for those on the go. The vibrant orange and sleek black color scheme is chosen strategically to evoke a sense of urgency, energy, and efficiency.



Logo:

The logo, featuring an iconmark of a running figure with a firehead, effectively communicates the brand's core concept of quick takeaway food. The running figure symbolizes speed and agility, while the firehead conveys the idea of fast service and hot, freshly prepared food. This distinctive logo not only captures the essence of Grab n Run's brand identity but also serves as a memorable visual representation of its unique value proposition.



Color & Type:

The color palette of orange, black, brown, and creme is carefully selected to evoke a sense of warmth, energy, and reliability, aligning perfectly with Grab n Run's brand identity.

The choice of a bold sans serif typeface for Grab & Run's brand identity is deliberate and strategic, serving to reinforce the concept of speed, simplicity, and modernity.