Growth for Neobank

As a Growth Product Manager, I spearheaded the launch of a millennial-focused neobank, driving its user base to over 1M+ through hyper-personalized engagement strategies. I established a robust user personalization and engagement platform, integrating multiple SaaS tools across five digital assets to enhance customer experiences and unlock cross-selling opportunities. By combining a user-first approach with technical expertise, I delivered measurable growth and positioned the neobank as a leader in its segment. My individual achievements include but not limited to:

Conceptualized and delivered 90 personalization and retention use cases for the bank's millennial banking proposition.

Achieved a monthly run-rate of 50k savings account openings in the first quarter

Activated 15% of the user base to make transactions in the first 90 days of launch.