Content strategy and writing for early-stage B2B SaaS startup
Megan Hettwer
Role: Content Lead
Company: AirOps
Industry: B2B Saas + data analytics, eventually transitioning to artificial intelligence
Goals:
Mediums:
Campaigns
AirOps SEO
Content Breakdown
Wrote 60+ in-depth blogs based on keyword data, interviews, and original research.
Topics included the modern data stack, data analytics, SQL, data-driven leadership, and artificial intelligence (AI).
Results
Increased blog traffic from <100 visitors per month to 7,000+
Ranked in the top three spots for 200+ organic search keywords
Earned more than 13,000 backlinks in less than ten months
How to run excellent leadership meetings
Campaign Summary
Awareness generation ebook campaign
Ghostwritten on behalf of the COO
Content Breakdown
1 ebook, repurposed into...
5 blogs, including an external interview
3 guest posts
Ongoing LinkedIn content
Product and lifecycle emails
Results
First page SERP rankings for targeted keywords
Earned organic backlinks and bylines on high-authority websites by writing guest posts for Zapier and Salesforce Ben
Lots of positive feedback from prospects and partners:
Programmatic SEO
Campaign Summary
175+ SQL automatically guides published on Webflow
Top-of-funnel
Tools Used
Webflow
Google Sheets
ChatGPT
Results
Quickly ranked for targeted SQL-related keywords
4k+ visitors/month due to programmatic SEO content
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Posted Aug 11, 2023
I developed and executed the first go-to-market content strategy for AirOps, an early-stage SaaS startup in the data analytics and AI industry.
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Clients
AirOps
