The Pines Rebrand
tristan pfaff
The Pines Rebrand was all about evolution—transforming the venue’s identity as it expanded beyond weddings to include business events. The goal was to create a brand that felt both timeless and versatile, appealing to a broader audience while maintaining its elegance.
As the designer, I focused on crafting a refined, modern logo that stripped away the clutter for a more confident and professional look. The challenge? Simplicity is deceivingly difficult. Every detail had to be intentional to ensure the brand remained sophisticated yet approachable.
The result is a bold, modern identity that elevates The Pines, positioning it as a premier destination for both weddings and corporate gatherings.
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Posted Mar 29, 2025
A refined rebrand for The Pines, balancing elegance and versatility to appeal to both weddings and business events with a bold, modern, and timeless identity.
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