The Pines Rebrand

The Pines Rebrand was all about evolution—transforming the venue’s identity as it expanded beyond weddings to include business events. The goal was to create a brand that felt both timeless and versatile, appealing to a broader audience while maintaining its elegance.

As the designer, I focused on crafting a refined, modern logo that stripped away the clutter for a more confident and professional look. The challenge? Simplicity is deceivingly difficult. Every detail had to be intentional to ensure the brand remained sophisticated yet approachable.

The result is a bold, modern identity that elevates The Pines, positioning it as a premier destination for both weddings and corporate gatherings.