E-commerce Product Strategy Revamp
Albert Ng'ang'a
Graphic Designer
Product Strategist
Copy Editor
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
The E-commerce Product Strategy Revamp project involved the comprehensive assessment of an existing e-commerce platform to enhance its performance and competitiveness. Through thorough market analysis and customer insights, a new product vision is defined, focusing on clear objectives and target audience segmentation.
Strategic planning includes prioritizing features, UX design improvements, and technology upgrades for scalability.
A robust marketing and go-to-market strategy, coupled with measurement and continuous improvement processes, ensures successful implementation. Collaborative team efforts and stakeholder management drive alignment and execution. The project aims to create a user-friendly, innovative, and profitable e-commerce platform that meets market demands and surpasses customer expectations.
