Anapnoe tea - label design

Dimitris

Dimitris Klagkos

Anapnoe

Labels (packaging)

Anapnoe is a new brand of Greek Mountain Tea. The tea comes in six flavours: Plain Mountain Tea Mountain Tea & Mint Mountain Tea & Sage Mountain Tea & Chamomile Mountain Tea & Rose Mountain Tea & Lemon Vermena Mountain tea is a naturally caffeine-free herbal tea made from a single variety of the sideritis plant. Also known as "Shepherd's Tea" or "Greek Mountain Tea," it is referred to in Greece as Tsai tou vounou, translating directly to "Tea of the mountain." It is brewed using the dried flowers, leaves, and stems of the sideritis plant. We were asked to redesign the initial labels, in order to display the true spirit of the brand and its values. Each label was assigned a specific colour according to flavour, in order to make it easier to distinguish between the products. The packaging was kept simple, with a choice of white metallic pouch, while the label displayed a strong contrast with a dark grey. Also for each flavour a new illustration was created by Vladimir Radibratovic.
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Posted Jul 22, 2025

The company emerged in the market and launched its products successfully. The products were instantly recognizable among the competition