I wrote the spring blog for WNPF and utilized the UGC from our Instagram audience to create a list of recommendations for things to do in the parks. I focused on a variety of activities other than just hiking. I was able to build new relationships and steward old relationships with our followers. Instead of just using their images and captions, I was able to embed the social media post within the blog to make it more eye-catching and scrollable. See the original blog below!