Breathing new life into the world of crafting, we collaborated with a small business co-op, infusing a cool and modern vibe into crafting supplies through lifestyle shoots. Rooted in the joy of creation, a key focus of this project was strengthening the connection of each member and employee with their craft. Partnering with Fancy Tiger, we streamlined photo capture and processing processes to enhance color accuracy and efficiency. Creative reviews played a pivotal role in defining a standardized photography style. Additionally, we produced an engaging video series for their fundamental classes, adding an interactive dimension to the crafting experience.