Circle DNA (Prenetics)

CircleDNA is an at-home, non-invasive DNA test providing health insights across 500+ reports based on your unique genetic blueprint.

CircleDNA needed support with maintaining their Webflow e-commerce site. They were also planning numerous campaigns that coincided with their marketing calendar. They needed to make sure landing pages had a fast turnaround, worked well with their dynamic components and integrations, and were accessible to all their users.

Ziropixel partnered with the CircleDNA team to ensure that their marketing campaigns ran smoothly by developing their landing pages. We collaborated with the design team to establish reusable component styles, using Relume Library as a base. We were also supporting them during the launch of each page, which included leading the QA and UAT processes, integrating apps such as Klaviyo and Weglot, and optimizing the site for performance. Our efforts helped the CircleDNA brand gain 26% more traffic and earn 58% more revenue from Q3 to Q4.