Motion Content Development for Bread & Butter by Zalando

Called in by Dondon Berlin to develop motion content for Bread & Butter by Zalando, Berlin's flagship fashion and urban culture festival. Our role centered on designing idents and animations built around the event's official graphic assets — taking the provided visual language and pushing it into motion.

The work was about finding the kinetic potential within the existing graphics: dissecting, recomposing, and animating the supplied elements to build a flexible system of video content capable of serving every format and moment across the event.