Press Release

There’s no dearth of YouTube tutorials on DIY skincare made in your kitchen but more often than not, they don’t yield the results they claim. Sometimes, they end up doing more harm. Yet, their ever-growing popularity points to the fact that people want skincare that is derived from natural sources.

 

Something that the mother-in-law & daughter-in-law duo completely understood. They appreciated the fact that for a lot of people, clinical-looking formulations can feel intimidating and make them worry about the safety of their skin.

 

That’s when Niti & Nikita came up with the idea to create a line of products that merged the gentleness of natural ingredients with science-backed actives that address different skin concerns. They created products consisting of serums and masks containing numerous fruit extracts and natural actives like Vitamin C, Retinol, AHAs, etc.

 

The duo set up the most rigorous & thorough sourcing process. Only the best, most nutrient-dense fruits make their way to OK Goodness labs. Since the ingredients’ quality is vital to the manufacturing process, they are sourced from all over the world like camu camu from Peru, pineapples from Costa Rica, avocado from Mexico, and oranges from Brazil.

 

These ingredients make their way to OK Goodness’s lab where they are quality tested to meet the quality standards before they get processed & be ready to be bottled. Since most OK Goodness products combine the benefits of several ingredients, they are mixed with one another and other actives to deliver visible results.

 

A great example is the brand's Avocado Melt Retinol Eye Sleeping Mask. Retinol is known to cause skin irritation and result in skin peeling despite its exceptional wrinkle-erasing abilities. So, when Niti & Nikita decided to offer the anti-wrinkle benefits of retinol for the eye, they mellowed down its skin-peeling effects by adding in the healthy, skin-loving fats of Avocado.

 

The result is an eye cream that packs the wrinkle-reducing punch with the skin-soothing & calming goodness of Avocado, Rice water and squalane. Of course, this is just one of the 30+ product offerings.

 

All of the OK Goodness' products have been created to work well with one another, allowing users to create their own highly custom skincare routine addressing their unique concerns. In addition to serums & masks, OK Goodness also offers sunscreen, cleanser, and moisturiser - all created around the philosophy of merging fruity goodness with tried & tested actives.