Visual artwork designs for advertisements

Aurora campaign design features a compilation of visual artworks and animation components, that are rendered using digital applications and Adobe creative suites.This advertisement is created for my client that targets a fragrance perfume that have not been released yet; these visual designs are used for in store decorations, components of an advertising film, and billboard displays.

My job in this project is to design components of an advertisement that speak to product without implicitly showcasing the object. The challenge was that I had to successfully pull consumers in with vivid imagery, beautiful graphics, and a story that hooks them from the very first frame.

It follows through a short narrative involving a person’s point of view and dream element. The scenes features a surrealistic and fantasy realm indicating that the person is experiencing a deep hallucination and dream state where he is able to see and experience these colorful and dream-like images and scenes that normally would not exist in real life. This alludes to the fragrance perfume and how the unique product brings out the aura of fantasy, florals, luxury, and magic.