Ag/S

Ag/S is a self-managed, collaborative and federal agenda which features all the music shows in Argentina and offers safe links to buy tickets. It is a collaborative project because anyone (artists, venues, producers or fans) can upload a show to it, it is self-managed because it was created by a group of self-employed workers, music fans who, faced with the need for a space that brings together the immense offer of live shows that exists today in Argentina, created the project by joining forces of production, music journalism, design and social networks, and it is federal because it seeks to group together the entire proposal for live shows in the country. We created the name thinking about really describing and representing a category (agenda) and dedicating ourselves exclusively to live music (shows). We chose pink as the main color because it is not very present in the world of live music, and also to reinforce that it’s an inclusive project, which democratizes access to shows. The gradient is a way to represent sunset, which is the moment where most shows begin.

Creative Direction: Melisa Rivas and Manuela Ventura

Strategy: Melisa Rivas, Manuela Ventura, Coco Sevitz, Sofi Carmona

Visual Identity: Melisa Rivas, Manuela Ventura

Web Design: Rocío Fernandez Fuks, Melisa Rivas, Nicole Kupczok

Social Media Design: Manuela Ventura, Camila Ríos

Web Development: Coco Sevitz, Metamensaje

Content: Sofi Carmona, Catu Montes

Case Study: Camila Ríos