Illustration Packaging | The Orchard Garden

The Orchard Garden is an Illustration & Packaging Design Project inspired by a fruit orchard in Taiwan (@xiaonan.fruit), creating illustrated jam labels and gift box packaging.

Explores the warmth, flavour, and seasonal rhythm of orchard fruits, conveying the feeling of collecting seasonal sweetness.

A small gift from the orchard garden.

· 4 Illustration Label Designs (Prune/ Grapefruit/ Lychee/ Orange)

· 1 Illustration Gift Box Design

The four orchard girls dressed in different colours to represent the changing seasons. As the seasons change, they pick different fruits and seal the seasonal flavours in jars of jam.

The illustrations depict a visual narrative of orchard girls. The girls move through the orchard, personally picking fruits in different seasons, symbolising the brand owner's closeness to the land and appreciation for the seasonal fruits.

I used "harvesting the sweetness of the season and preserving the flavour of the season" as the overall design concept, and used soft colours, orchard scenery and hand-drawn illustrations to create a warm, natural and seasonal brand experience.

These illustrations were further extended to the labels and gift box packaging of four jams, hoping that when consumers pick up the products, they not only taste the fruit flavour but also feel the warmth of orchard life. And this "Orchard Time Gift Box" collects sweet memories of four seasons.

[Purely inspired illustration and mock up, unofficial design]