Focusing on the target audience and relying on the brand identity of Baby K'TAN, i have developed an online store redesign for the regional branch. The main task is to emphasize expert opinion. The period after birth is extremely important to all mothers, it is full of vivid emotions, tender moments. We understand that our goal is to help focus on these moments. Anxiety and daily routine can be very distracting. The design is based on minimalism, gender neutrality, atomicity, maximum ease of navigation and simple but relevant element animation.

The project received recognition at several international design competitions: 🏆 Berlin UX Design Awards - Jan 2024 🏆 London Design Awards - Jul 2024