Uphance serves as the central hub of activity for your products, housing rich content that can be published to the showroom, which is your B2B eCommerce platform, or to your retail eCommerce store on Shopify. With Uphance, you can manage all your content in one place and distribute it quickly and efficiently to your other platforms without duplicating efforts. In addition to detailed formatted descriptions, you can now host and publish multiple images per product variation with Uphance.