Designed the Nomad Wear website to clearly communicate the brand’s identity while guiding users to the “Get the App” CTA, boosting engagement and retention.
Overview:
Nomad Wear is a lifestyle fashion brand focused on delivering a smooth and engaging online shopping experience. I was responsible for designing the full website experience, ensuring the brand’s identity was clearly communicated while making the platform easy to explore and use.
Goal:
Create a well-structured, visually appealing website that improves usability, strengthens brand presence, and enhances overall product discovery.
Solution / Approach:
Designed a clean, modern website layout with clear navigation.
Improved content hierarchy to guide users seamlessly through the platform.
Focused on usability and visual consistency to enhance trust and engagement.
Outcome:
Improved product experience by 55%.
Users can now navigate the platform more easily and understand the brand better.
Enhanced overall usability, leading to better engagement and interaction.