Lambs

Overview 🔎

As a Social Media manager for the tech startup, Lambs, I decided to find ways to increase brand awareness on Instagram while the company is still discovering who its core audience is.

Problem & Solution 🤝

Goal: Increase brand awareness through Instagram in three months.

Requirements: • Research the right type of content to post • Discover the right influencers • Create content that truly resonates with ideal target audience

Process 🛣

First, I had to take a dive into our analytics. I noticed that reels, UGC content and memes performed well. Next, I had to decide what type of reels to post. I would repost TikTok videos in the past, but those slowly started to die down. So I contacted some of our best affiliates and asked them to create a reel explaining how they use Lambs in their daily routine.

Last, I combed through our UGC content and started to repost pictures. I also took our health benefits and turned those into memes.

Results 🎁

Reach increased by 359%, and followers increased by 2%.

Takeaways 📣

People want to know why they should wear Lambs and how others are benefiting from our products.